GUEST BLOG: SMM: So much talk, so little action

Everywhere we look someone is discussing meetings: meetings management, strategic meetings management, small meetings management – but this is not a new subject.  ‘SMM’ has been the ‘next big thing’ for years.  So why, after all this time, is there still so much talk and so little action?Admittedly there are plenty of reasons offered up:No clear internal owner to champion the initiative and drive